
FIAS Toolkit
The Toolkit is for you if you’re interested in setting up from scratch a mountain biking community for women+ in your area; or if you already run, lead or take part in a mountain biking community and would like to support its growth and sustainability.

FIAS Framework
The FIAS Framework is designed to inform gender progressive strategy and planning in organisations working in and alongside the mountain biking sector. It is a comprehensive tool offering clear goals, evidence and guidance for addressing persistent gender inequality in mountain biking. The FIAS Framework provides a roadmap towards a more inclusive sport by helping organisations shape a culture that provides systematic opportunities for women+ to participate in and lead mountain biking.

FIAS Event Guidelines
These FIAS Event Guidelines have been created to help organisers make off-road cycling events more welcoming and inclusive for women and marginalised genders (women+). Events play a key role in shaping cycling culture and visibility, making them a powerful tool for inclusion. The guidelines are adaptable to all event types and provide practical examples – commitment from organisers can create safer, more inclusive, and welcoming events for everyone.
Our research
The emergence of new mountain biking media practices: toward a culture of inclusive mountain biking –
Fiona Spotswood, Martin J Hurcombe, Maria Moxey
Read the abstract
Mountain biking has grown rapidly in the past thirty years, yet only 20% of participants in the UK are women. Prior research on media representations in action sports identifies its role in reproducing masculine sporting cultures. Focus on mountain biking is limited, and has failed to give voice to women’s experiences with the sport’s media, nor explore the entanglement between sport and media practices. This study takes a practice theory approach. We theorise women mountain biker’s media practices, bringing these in dialogue with a content analysis of two online mountain biking media sites. We find the media continues to anchor male authority and reinforce hypermasculinity, falling short of its transformative potential. Women disengage and can feel disconnected from mountain biking, yet also reject and curate an alternative culture through online media practices which opens up spaces for new schemas of meaning and practice performances to emerge.
The FIAS Framework: a practice ecosystems, macro-social marketing approach addressing gender inequality in action sport
Webinars
Levelling the playing field for women and girls in MTB: May 2025 UK MTB Trail Alliance meeting
Organising gender-inclusive events in MTB
Demystifying Ride Leadership
How to tell your story
Menopause and MTB
Launch: Gender-Inclusive Guidelines for Off-Road Cycling Events
Media content
Podcast interviews:
Magazine and Newspaper articles:

‘Sex sells’ is dead – long live sausage legs and the joy of riding –
Michelle Arthurs-Brennan

Trailblazers –
Jessica Holland

MTB Culture: MinorityBristol women are breaking the cycle of gender inequality in cycling
Lewis Clarke

MTB Culture: Minority Rapport
Dr Fiona Spotswood

Reframing MTB: Shifting Gears for a Sustainable Future
Rebecca Bland .

Mind the Gap – Cranked MTB Magazine
Barney C L Marsh, Dr Fiona Spotswood
